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Diamonds are one of natureÕs most enduring and valuable treasures. The word alone calls to mind all sorts of images, from songs and movies, to that special sparkle that only a precious, brilliant cut diamond can produce.

Diamonds formed about 100 miles under the earthÕs crust and were brought to the surface, via volcano. Next time you look at a diamond, consider its age: the first ones were brought to the surface over 2.5 billion years ago, and even the most recent are about 50 million years old!

You may know that there are also some relatively ÒnewÓ ones. In 1953, research scientists at GE created the first man-made diamonds using conditions that approximated those under the earthÕs crust: 3 million pounds of pressure per square inch and 9000 degrees. They were small and of poor quality, and although the technique has improved, synthetic diamonds are still not a viable alternative to natural ones.

HISTORY
Diamonds were first found in India 3000 years ago and it wasnÕt until the early 18th century that they were found elsewhere. In 1866 a young farm boy in South Africa gave an attractive pebble to a neighbor. The neighbor offered to pay for it, but the boyÕs mother didnÕt want him to accept money for a mere rock. As IÕm sure you can guess, it turned out to be an extremely valuable 21 carat diamond crystal. Two years later the same neighbor bought a bigger ÒpebbleÓ, this time trading it for 500 sheep, 10 oxen, and a horse. But he made a nice profit; this diamond weighed 83 carats!

The diamond rush was on, and every European nation was represented, creating chaos around the newly discovered ancient volcanic pipes. Cecil Rhodes, the son on an English clergyman, sailed to South Africa with hopes of improving his health. Well, at least his fortune improved: he started at the mines selling ice and water to the other diggers, and by 1900 ended up controlling 90% of the worldÕs production of round diamonds (his company, DeBeers, controls about 60% today). But he died young, at the age of 48, and left his vast fortune to Oxford University (creating the Rhodes scholarship).

Today, diamonds are found in several countries in Africa, and there are large mines in Australia and Russia. There are new mines in Canada, and diamonds have even been discovered in the U.S. (Virginia, Louisiana, Michigan, California), as well as the largest one ever found in North America: the Uncle Sam diamond was found in Arkansas in 1924 and weighed in at a whopping 40 carats.

As long as weÕre talking about size, the largest crystal ever found was the size of a fist. The Cullinan was mined in South Africa in 1905, weighed 3,106 carats, and was cut into 9 major gems and 96 smaller ones. The two largest are in the British crown jewels, and the remaining were given to the diamond cutter as payment!

WHY THEY'RE SO SPECIAL
No other gem compares to diamond in its brilliance. A diamond is a master of playing with and reflecting light. And because each one is cut to enhance its own individual characteristics, no two diamonds are alike. (Many of our customers enjoy looking for the differences in our microscope, which can magnify a stone up to 75 times its normal size.)

Diamonds are durable. Nothing is as hard as diamond and it takes another diamond to scratch one. If set properly, a diamond can be worn for years and be handed down to the next generation in excellent condition.

Diamonds are relatively very rare, and the only reason we see so many of them is due to the Herculean efforts used to unearth them! Depending on the type of mining, on the average, 20 tons of earth yield 4 carats of rough crystal, of which 1 carat is gem quality Ñ and almost half of that is lost in cutting!

WHAT TO LOOK FOR
Selecting a diamond does not need to be anything but an enjoyable experience. As a GIA Graduate Gemologist with 25 years of experience in selling diamonds, we can offer what you would like to know so you can make an informed, confident decision. Whether you need to know just the basics, or prefer in depth technical information, we can help.

ABOUT THE FOUR ÒC'sÓ
Carat Weight: The higher the carat weight, the more valuable the stone (all other factors remaining the same). And the value rises geometrically: a diamond double the size is much more than double the price. Carats are broken down into ÒpointsÓ: 1 carat = 100 points. So 1Ú2 carat = 50 points, etc. (Points have nothing to do with the number of facets, itÕs strictly a measure of weight.)

Clarity: This refers to internal as well as external irregularities. A feather and an included crystal (often incorrectly referred to as a Òcarbon spotÓ) are examples of internal irregularities. An external one might be chip, or an abrasion at the edge of a facet. The Gemological Institute of America's grading system is the worldwide standard, and includes 11 levels, from Flawless (no irregularities that are visible to a trained grader under 10x magnification) to Imperfect 3 (inclusions that seriously affect the beauty and durability of the stone). I should add that inclusions, especially ones that cannot be seen without magnification, can be an asset in identifying a stone, as well as in lowering its price. In general, the better the clarity, the rarer the stone, the more valuable it is.

Color: By far, the most popular color for diamond is no color at all. Technically, very few are truly colorless. Most diamonds we see have trace amounts of nitrogen which give them a slight yellow tint, but this is often difficult to see. A colorless diamond starts at ÒDÓ on the GIA scale, with E and F almost as rare. G-H-I-J are considered nearly colorless, and many stones you see are in this range. As you go farther down the alphabet, it progresses more yellow or brown until the end where it then starts to change to fancy colored yellows and then the value starts to rise. Actually, diamonds come in all colors including pink, green, blue, gray, even black. Red is very rare: a 0.95 carat red diamond was auctioned at ChristieÕs in 1987 for $800,000. But violet is the rarest of all. The first one ever documented was seen just this year, weighing in at 1Ú2 carat.

Cut: I believe, in general, that cut is the most important factor. A large, colorless crystal with excellent clarity can look like a lifeless piece of glass if itÕs not cut well, while a small, tinted crystal with some inclusions minimized by a skillful cutting job can result in a beautiful stone. IÕve used extreme examples here, and in reality it depends on the diamonds in question and the preferences of the customer. On the more technical side, the round brilliant cut with its 58 facets is by far the most popular shape, but the Princess cut (basically a square version of the round brilliant cut) and the Marquis cut (like a thinner football) are often requested. And there are several more shapes with their own beauty and distinctive character. These are shapes of diamonds, but the aspect of cut I was referring to before that relates to the scientific placement of facets É how well the cutter was able to bring out the crystal's brilliance (reflection of bright, white light), dispersion (breaking up the light into spectral hues), and scintillation (those sparkling flashes); in effect, how much beauty was revealed.

The Fifth ÒCÓ: I know, Òcustomer serviceÓ is an overused term but I could think of no better way to describe what we do. Instead of trying to sell you a diamond out of the showcase, or the biggest diamond we can, we take a different approach. With diamonds as in everything else we do, we start with you: What are you looking for? Some people know exactly what they want; others donÕt think they have even a clue; some only know what they donÕt want. WeÕre always able to narrow down the choices. Not until then do we start looking for the right stone. It may seem like a subtle difference, but itÕs the best way to insure youÕll be happy with your selection. And customers who donÕt know us well are encouraged to shop around. ThatÕs how confident we are. We enjoy taking an experience some people expect to be somewhat stressful, and turn into something pleasant Ñ even fun Ñ as it should be!